AI consulting for sports & fitness.
Sports clubs, fitness studios, academies, event organizers. Fan engagement is manual. Athlete performance data is buried in spreadsheets. Scheduling is chaos. AI handles the operations, content, and fan connections · so your coaches and managers can focus on what they were hired for.
"AI handles our scheduling and fan WhatsApp. Our academy admin team went from 8 hours of admin to under 2."
AI on the field & at the finish.
Computer vision for race-day, training centres, and tournaments. Timing, performance, security · managed end-to-end. See every use case →
AI Race Timing. From 10K to Marathon.
Smart bib-based timing with live leaderboards, online registration, and post-race analytics. Handles marathons, triathlons, and corporate wellness events.
Event-day Security at Scale
Portable AI tracking for tournaments, fan zones, and VIP areas. One dashboard for the whole venue.
Athlete & Team Performance AI
Camera-based movement analytics for training centres, academies, and gyms. Heatmaps, form tracking, fatigue alerts.
The four things holding sports & fitness businesses back.
Scheduling 200+ athletes, coaches, and courts manually. Rescheduling chaos on WhatsApp.
Fan engagement is one broadcast message to 10,000 people. No personalisation. No two-way conversation.
Performance data locked in Excel. Coaches spend hours preparing reports instead of coaching.
Content for Instagram and YouTube takes a full day per week. You're not consistent enough.
AI does the grind.
You stay on the field.
AI scheduling & booking agent
Handles court bookings, batch scheduling, coach availability, and member reminders 24/7. Reschedule requests answered instantly. Admin hours cut by 60-70%.
Fan engagement engine
AI personalises messages to fans based on their favourite player, team, and past interactions. Drives ticket sales, merchandise, and event attendance through targeted WhatsApp campaigns.
Athlete performance reports
AI digests match stats, training logs, and video analysis to generate weekly performance summaries for each athlete · automatically delivered to coaches and parents.
AI content studio
Match highlights scripts, player spotlight posts, game-day Instagram content, and weekly YouTube captions · all generated in your brand voice. Post in minutes, not hours.
Member retention & loyalty AI
Identifies members showing churn signals · dropping class frequency, missed renewals, reduced engagement · and auto-sends personalised re-engagement messages before they leave.
Sponsorship & outreach automation
AI identifies local and national brands that match your audience profile, drafts personalised sponsorship pitches, and follows up. Build a sponsor pipeline without a sales team.
21 days.
Director → Academy → Athletes.
We don't sell AI from a deck. We sit with you, learn how your academy or club operates, and install AI as a system · from the director outward to the coaching staff and then directly into athlete and fan experience.
Your universe.
You're managing coaches, bookings, parents, fans, and sponsors simultaneously. We map every touchpoint · where hours are lost and where revenue opportunities are missed.
Your company.
Scheduling is chaos. Performance data is scattered. Fan engagement is one-size-fits-all. Content is inconsistent. We identify exactly which AI plays deliver the fastest operational improvement.
Your people.
AI handles scheduling, fan messages, and weekly performance reports so your coaches can focus on what they're best at · and your fans feel genuinely connected to the club.
Best-in-class. In your accounts. You own it.
Every tool lives inside accounts you own. Your WhatsApp Business API, your CRM, your data. You can run the stack without us after handover.
- checkOpenAI / Claude for content, reports, and fan messaging
- checkWhatsApp Business API for scheduling and fan engagement flows
- checkAirtable / Notion for athlete performance tracking
- checkGoogle Sheets / Zapier for scheduling automation
- checkInstagram / YouTube for AI-assisted content publishing
"AI handles our scheduling and fan WhatsApp. Our academy admin team went from 8 hours of admin to under 2 per day. The coaches finally coach."
Questions sports & fitness leaders ask us.
addCan AI help with sports academy scheduling?
Yes. AI handles batch scheduling, waitlist management, coach availability, and member reminders · reducing admin hours by 60-70%. Rescheduling requests are answered instantly, even at midnight.
addHow does AI help with fan engagement?
AI personalises fan communications, auto-generates match highlights content, manages WhatsApp fan groups, and drives merchandise and ticket sales through targeted campaigns. Engagement rates triple on average.
addWill it work for a small fitness studio?
Yes. We work with studios of all sizes · from 50-member boutique gyms to 5,000-member sports academies. The AI stack scales with you and is priced accordingly.
addCan AI help with athlete performance analysis?
Yes. AI digests performance data · match stats, training logs, video analysis · and surfaces patterns coaches miss. Automated weekly reports for every athlete delivered directly to coaches and parents.
addHow quickly can we go live?
21 days for the core stack · scheduling AI, fan engagement engine, content generation, and performance reporting. Results are measurable before the end of your first month.
What AI Crew does NOT do.
- closeWe don't coach athletes. AI enhances data analysis · the coaching judgment stays with your coaches.
- closeWe don't auto-post content without your approval · your brand, your sign-off, every time.
- closeWe don't replace your admin team. We make each person significantly more effective with less effort.
Let us understand
your universe first.
Come on a call. We map where your admin hours are bleeding, where your fans are disconnecting, and where AI fits. Then we tell you straight whether AI Crew is the right fit.